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Water Documentaries, Public Awareness and Customer Concerns

Water Documentaries, Public Awareness and Customer Concerns

Much has been said about shining a light on the value of clean water and the hidden infrastructure and personnel involved. In the past decade or so dozens of documentary films about water have been produced that do exactly that. From films that expose the aged and decaying pipes under our feet to films that reveal more complex and difficult truths about who is responsible for this decay, documentary filmmakers can bring big water issues, and the controversies and emotions that come with them, into the spotlight. 

Take for example the recent documentary Troubled Water, a film that highlights water contamination and public health issues in America. Watching the film, and seeing, sometimes for the first time, that many communities do not have access to safe drinking water can hit hard on the public's emotions. They might wonder about the lack of access to safe drinking water or about why there are so many toxins and, especially, they might wonder what people plan to do, and when, to fix the problems. 

Or this film about plastic microfibers showing up in tap water. Samples taken from Asia to Europe to the Americas, the video maintains, demonstrate that 80% of the world's tap water contain these fibers. Scientists interviewed in the film, while agreeing that more research is necessary, believe that chemicals bound to these fibers could be toxic to humans. With plastic surrounding us everywhere we look, the public can feel like there is no escape! 

With their dramatic soundtracks and interviews, these documentaries can certainly get people mobilized to push for meaningful change. Yet they can also erode trust and authentic communication between the community, local governments and their water utilities, especially if the concerns are based on incomplete knowledge.

The trick perhaps is to first acknowledge that any kind of public water awareness, no matter how it comes about, is essentially a good thing. Indeed, according to this EPA fact sheet on communicating with customers about contamination, every contact with the public provides an opportunity to build up public trust, develop closer ties, explain your utility's commitment to delivering safe water, prepare the public for future communication and gain support for investment in their water system.

At the same time it is important to know that whether or not these films play a significant role in public perception, results from recent polls show that Americans are increasingly becoming more concerned about water quality issues. Many utility personnel field water quality concerns from their customers on a daily basis already, so being prepared with good information and a positive attitude can go a long way in staying calm through a public relations storm, or just as inquiries increase over time. The AWWA has a helpful toolkit for talking honestly and openly with your community about difficult issues such as lead contamination.  

In the meantime, you can get ahead of the game by anticipating questions that your customers might have about their water, where it comes from, and who is in charge. Here is a list of recent water documentaries (with links for watching if available) that may be weighing on your customers minds lately. 

  • Water & Power: A California Heist This films explores competing interests in California's groundwater reserves and the privatization of water.
  • Troubled Water This film investigates drinking water contamination in communities across the country.
  • Liquid Assets This film tells the story of our water infrastructure
  • Tapped This film examines the role of the bottled water industry and its effects on our health, climate change, pollution, and our reliance on oil.
  • The Water Front This film explores issues of affordability and changing neighborhoods, as well as the strengths and limitations of community activism.
  • Flow This film asks the question: Can anyone really own water? 
  • Nova: Poisoned Water  This NOVA series uncovers the science behind corrosion control and lead in pipes.
  • Parched This National Georgraphic water series treats a variety of topics including affordability, lead in pipes, PFAs/C-8 contamination, rooftop water tanks and more.
  • Beyond the Mirage This film focuses on drought, growth and the future of water in the West.
  • Written on Water This film shows innovators in Olton, Texas who fight to keep their town alive against the decline of the Ogallala Aquifer. 

Finally, it is hard to not get overwhelmed by the sense of despair that such documentaries can sometimes produce. However, this documentary produced in 2011 by the Alliance of Indiana Rural Water takes a more positive spin on how states and towns can tackle water quality challenges a little bit at a time to add up to significant improvements for all. 

Featured Video: Running Toilets Waste Water

Featured Video: Running Toilets Waste Water
As football season gets underway, it's a good time to revisit Denver Water's clever water conservation PSA. The video may be ten years old, but the simple concept still makes for a fun and memorable message. It's a good reminder that even though water utilities play a vital role in public health and quality of life, that doesn't mean we can't sometimes have a little fun. Happy Friday!



Featured Video: Communicating Science

As a water utility professional, you probably spend at least some time talking to people about your job. Whether you're explaining operations to a utility board, breaking down a bill for a customer, or just chatting at a barbeque, eventually, someone is going to want to know how and why you do what you do. For some of you, this might be an easy task--you're an outgoing educator with a passion for your job. For others though, getting asked questions on the spot makes your mind go blank and your palms go sweaty. Still others may be happy to talk, but have a hard time getting people interested in what you have to say. Trying to help people understand a topic as complex as water and wastewater treatment can be a challenge, particularly when you're immersed in the topic yourselves. Add in the financial challenges some small systems face, and opening up meaningful communication with your community can feel even more daunting.



Scientists face similar challenges. Like water operators, scientists have a lot of knowledge about complex fields with specialized jargon. The work they do may not be obvious to people outside the profession, just like utility operations can feel hidden in plain sight. One resource that helps scientists learn how to communicate with the press and other non-scientists is the Alda-Kavli Center for Science Communication. In this video, co-founder Alan Alda talks about his inspiration for starting the Center and some of the basic communication principles he keeps in mind:



To read about water utility outreach programs, visit our document database and type "public relations" (without the quote marks) into the Keyword search field, then click "Retrieve Documents." Being open with your community about the challenges and successes at their utility can help you gain public support, even when you need to undertake big projects like rate hikes or infrastructure overhauls. Even if you don't have big projects looming on the horizon, taking the extra time to engage with your community can make your job more rewarding, and builds goodwill for when you do need a helping hand. If nothing else, taking some time to think about these issues ahead of time will give you some better conversation topics at your next barbeque.

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