Getting Started With ArcGIS Story Maps

Interested in a new way to tell your water system stories? Do you want to reach out to a diverse audience using maps and data in order to help them visualize and more completely understand the issues? Then a Story Map might be just the ticket.

In the past year or so, we at WaterOperator.org have collected examples of how ESRI's Story Maps are being used by water utilities, agencies, states and local governments. Here are few of our favorites:

This Story Map from Cobb County, GA answers the age-old question, "Where do we get our drinking water from?"

And this one from Clarkstown, NY uses all sorts of graphics, 3-D visualizations and maps to illustrate how it maintains its vast MS4 stormwater system. 

The USEPA has also been using this new tool to collect case studies and utility stories for its Drought Response and Recovery Project for Water Utilities. 

The state of California Division of Drinking Water is using Story Maps to present lead sampling results for its public schools, updated monthly to reflect additional samples they receive. 

And here is an example of a tribal Story Map that shows how the Samish Indian Nation is building resilience for the future impact of climate change in Washington State. 

For even more inspiring examples, Esri hosts a website of contest-winning Story Maps and a Gallery of Story Maps using creative approaches and best practices in a wide range of subjects and industries. 

Story Maps are a great way to combine maps with text, images, videos and more to create impactful stories to leverage support for your water system and to communicate effectively with your audience. Story Maps are part of ArcGIS Online, Esri's cloud-based mapping and GIS platform, and you can register for a free ArcGIS public account here.

Ready to get started? The Learn ArcGIS website has this series of three 30-60 minute lessons, and/or you can watch the video below, and/or read this recent blog post on How to Make a Story Map. 

Featured Video: Freddy the Fish

If April showers have arrived at your utility, then stormwater topics are probably at the forefront of your mind---and your customers' minds too. This makes it a great moment for public education. There are things utilities can do to mitigate stormwater quality, but nothing works quite as well as having your community pitch in to clean up the watershed. This week's video presents basic practices that improve stormwater quality, in terms aimed at your youngest consumers. Freddy the Fish focuses on reducing litter, picking up dog poop, and eliminating storm sewer dumping, and combines these messages with animated and live-action video and brief singalongs. The video would be a particularly good fit for presentations to young school-age children, which in turn can be a great way to engage your community.

For more stormwater public outreach materials, search our document database using the category Stormwater and the type Factsheets/Case Studies. You might also be interested in the EPA's video on stormwater (for adults) here.