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WaterOperator.org Blog

Articles in support of small community water and wastewater operators.

Raise your profile with AWWA’s Drinking Water Week

Raise your profile with AWWA’s Drinking Water Week

This week marks the American Water Works Association’s drinking water awareness week, and they are offering a suite of free materials for water operators and utilities to raise you profile in your local communities.

“This year’s Drinking Water Week will motivate water consumers to be actively aware of how they personally connect with water,” said AWWA Chief Executive Officer David LaFrance. “We should all know how to find and fix leaks, care for our home’s pipes and support our utility’s investment in water infrastructure.”

The materials – which include artwork, public service announcements, press and social media posts and more – provide an introduction four key steps AWWA is highlighting for water users this year:

  • Drinking Water Week Introduction – AWWA encourages getting to know and love tap water.
  • Get the Lead Out – Replace lead-based water pipes and plumbing.
  • Check and Fix Leaks – Conserve water by checking and fixing leaks inside and outside the home.
  • Caring For Pipes – Stop clogs before they happen by learning more about what can and can’t be flushed.
  • Water Infrastructure Investment – Protect your water supply by advocating for investment in the repair and replacement of infrastructure.

Help celebrate the rest of Drinking Water Week, and bookmark their materials for the next time your program wants to promote these issues.

Tools to Help Utilities Get the Word Out Fast

Last week, we talked about the role public advisories can be used to garner community buy-in and create more informed rate payers. Planning and adopting a comprehensive advisory framework, though, takes time—something most small utilities just don’t have to spare.

With that reality in mind, we wanted to let you know about a few public notification services available on the market. A quick disclaimer first—we at WaterOperator.org aren’t endorsing these or any other company, and we recommend you do research on your own to find the system that best fits your needs. Whether you contact one of these companies, another, or none at all, it’s worth the time to find out how a system like this might benefit your community. Also, please remember to check with your primacy agency as to whether your chosen (lowercase) public notification option may or may not be used for compliance with the requirements of the (uppercase) Public Notification regulation, or simply as a trust-promoting public service.

Swiftreach Networks

Using the SwiftH2O™ internet-based platform, utilities easily create and send thousands of voice, text, fax and email messages within minutes to any number of individuals on any device. These notifications are directly targeted to affected customers and tracked, allowing you to track who received and listened to your messages.

RapdiNotify

This international company’s web-based mass notification system allows you to notify your staff, rate payers, and other contacts via phone, email, and text messages. The product includes a self-registration widget for your website, as well as GIS mapping to help you target mass communication inside specific, user-defined geographic areas.

WARN

WARN offers multiple notification platforms built with small communities in mind. WARN Mass Notify makes it possible and easy to contact thousands of homes, work, and cell numbers a minute, as well as send texts, emails, and faxes.

If paid services aren’t right for your utility, remember that social media platforms like Facebook and Twitter have extremely broad reaches—with the added perk of allowing rate payers to respond. Whether your system is a social media beginner or veteran, the free resources below are worth checking out.

Communications, Customer Service, Social Networking

This 10-slide presentation breaks social media sites into basic kinds (conversational, one-way, interactive, etc.), and briefly discusses how many people use many of the most popular sites, basic uses of some social media outlets, and customer service on social media. 

Social Networking: The Old and the New, Interaction and Communication Between Communities and Their Customers and Operator to Operator Connectivity

This 23-slide presentation discusses social networking and social media. It discusses the importance, possible uses, and approach to using social media, particularly Facebook, for communication and outreach, and includes several screenshots of national water organization's Facebook pages. 

You can also contact us directly at info@wateroperator.org or join our Small Communities #TalkAboutWater LinkedIn group to get advice on how to tap into the power of social media.