Engaging Customers in a Digital World

Like most Americans, your customers probably spend half their day staring at screen—checking emails, commenting on Facebook profiles, scrolling through Twitter feeds. In fact, the Council for Research Excellence recently announced the results of a media study that revealed that 68 percent of us use at least two media platforms—tv, computer, smartphone, audio, print, tablet—at the same time in an average day.

Here’s the take away: joining or becoming more active on social media platforms means meeting customers where they already go to receive information and news.

But, like most things, doing well on social media is much easier said than done. Today we’re sharing a few overarching tips and tricks, but finding the right platform and devising a successful media strategy may require more detailed discussions and a bit of trial and error.

Fortunately, Small Communities #TalkAboutWater is a great place to have these conversations with others who understand the unique challenges faced by small systems. You can also reach out to us directly at info@wateroperator.org or 1-866-522-2681.

1. Define your goals and audience. Are you looking for greater community engagement? Are you in need of easier, more direct ways to share public notices? Maybe you want to connect with local and state officials. The more specific your goals and audience are, the easier it will be to choose the right social media platform and measure success.
2. Remember not all platforms are created equally. If your system doesn’t frequently generate new pictures, graphics, or videos, Pinterest and Instagram are likely not for you. If you want to share more detailed messages—perhaps about road closures due to pipeline repairs or tips for conserving water—Facebook may be a better choice than Twitter. This article from The Next Web has more information about the pros and cons of different platforms.
3. Don’t try to bite off more than you can chew. Time and personnel are precious commodities for small systems. Having a smart social media strategy is worth the time, but don’t feel like you need to join multiple platforms at once or post hourly. Consider starting with a single platform and a more conservative media strategy. The key is sustainability.
4. Make use of your existing network. Invite customers to follow and like your page(s) in your next newsletter or with a bill insert. Put links to your social media pages on your website. Encourage your existing followers to tell their friends.
5. Prioritize customer service. For many people, an organization Facebook or Twitter page is their first stop when they have questions or concerns. Stay on top of customer issues by responding within 12 hours. And be sure to re-share favorable experiences posted by customers across your social channels.
6. Start conversations. It’s called “social media” for a reason. The most successful users ask questions that engage followers and inspire them to weigh in on topics they care about. For example, ask customers to share their favorite water conservation practice.
7. Share your expertise. Customers see water systems as reputable sources for information on water supply and quality issues. Share little-known facts, post links to important information, provide access to reports or relevant research.  
8. Get personal. Social media is a place for genuine engagement. A lot of the communication water systems have with rate payers is prescribed—public notices, bills, etc. But that doesn’t mean you can’t show the personal side of your operations. Talk about what you’re excited about, highlight staff successes, wish people a happy Friday.

Emergency Planning Goes Digital

They call this the age of the internet, so it probably comes as little surprise to hear that there is a whole host of computer and mobile tools designed to make emergency and adaptation planning easier and more effective for utilities and communities.  

We’ve highlighted a few U.S. EPA tools below, but there are many more with a range of features. If you’d like support finding the right tool for your system, drop us a line at 1-866-522-2681 or info@wateroperator.org. And for those who just prefer hardcopy, click here for a list of free emergency response plan templates.  

Tabletop Exercise Tool for Water Systems

This PC-based tool contains materials to assist those interested in planning and facilitating tabletop exercises that focus on water sector-related issues. Fifteen customizable scenarios address natural hazards and man-made incidents and introduce the potential impacts of climate change on the water sector.

Water Utility Response On-The-Go

The homepage of this mobile-friendly website displays a menu of links for tracking severe weather, contacting response partners, responding to incidents, taking notes and recording damage, informing incident command, and accessing additional planning info. Some of the external links from the site are not formatted for mobile viewing, and the .pdf forms may require an Adobe Reader app if you wish to fill them out on your mobile device. However, the site overall is well organized and easy to navigate, and can be a great tool for utilities dealing with weather emergencies and natural disasters. Click here to watch a short video about the site.

Community-Based Water Resiliency Tool

The CBWR Tool is an easy way to find out how prepared your community is to handle emergencies that impact water systems and learn about tools and resources that can be used to build resilience. A summary report is provided after the self-assessment with suggestions and recommended resources for increasing resilience. Users can then navigate to the CBWR toolbox, where they can find the best tool for their needs from over 400 tools and resources. Learn more about the benefits of the CBWR tool in this A Day Without Water video.

Climate Resilience Evaluation and Awareness Tool

This risk assessment tool allows water utilities to evaluate potential impacts of climate change. The tool guides users through identifying regional climate change threats and designing adaptation plans. After assessment, CREAT provides a series of risk reduction and cost reports to allow you to evaluate various adaptation options as part of long-term planning. Visit the U.S. EPA YouTube channel for a complete introduction and videos showcasing how systems throughout the country have used CREAT to boost their preparedness.

Tools to Help Utilities Get the Word Out Fast

Last week, we talked about the role public advisories can be used to garner community buy-in and create more informed rate payers. Planning and adopting a comprehensive advisory framework, though, takes time—something most small utilities just don’t have to spare.

With that reality in mind, we wanted to let you know about a few public notification services available on the market. A quick disclaimer first—we at WaterOperator.org aren’t endorsing these or any other company, and we recommend you do research on your own to find the system that best fits your needs. Whether you contact one of these companies, another, or none at all, it’s worth the time to find out how a system like this might benefit your community. Also, please remember to check with your primacy agency as to whether your chosen (lowercase) public notification option may or may not be used for compliance with the requirements of the (uppercase) Public Notification regulation, or simply as a trust-promoting public service.

Swiftreach Networks

Using the SwiftH2O™ internet-based platform, utilities easily create and send thousands of voice, text, fax and email messages within minutes to any number of individuals on any device. These notifications are directly targeted to affected customers and tracked, allowing you to track who received and listened to your messages.

RapdiNotify

This international company’s web-based mass notification system allows you to notify your staff, rate payers, and other contacts via phone, email, and text messages. The product includes a self-registration widget for your website, as well as GIS mapping to help you target mass communication inside specific, user-defined geographic areas.

WARN

WARN offers multiple notification platforms built with small communities in mind. 

If paid services aren’t right for your utility, remember that social media platforms like Facebook and Twitter have extremely broad reaches—with the added perk of allowing rate payers to respond. Whether your system is a social media beginner or veteran, the free resources below are worth checking out.

Communications, Customer Service, Social Networking

This 10-slide presentation breaks social media sites into basic kinds (conversational, one-way, interactive, etc.), and briefly discusses how many people use many of the most popular sites, basic uses of some social media outlets, and customer service on social media. 

Social Networking: The Old and the New, Interaction and Communication Between Communities and Their Customers and Operator to Operator Connectivity

This 23-slide presentation discusses social networking and social media. It discusses the importance, possible uses, and approach to using social media, particularly Facebook, for communication and outreach, and includes several screenshots of national water organization's Facebook pages. 

You can also contact us directly at info@wateroperator.org or join our Small Communities #TalkAboutWater LinkedIn group to get advice on how to tap into the power of social media. 

Public Advisories: They're Not Just for Emergencies

In the wake of Flint and similar events, questions about the effectiveness of public notification requirements are on the minds of many. In fact, the U.S. House of Representatives earlier this year voted 416-2 in support of a bill that would strengthen notification requirements related to lead levels. With concerns and emotions high, it can be difficult to remember that the best public notification procedures are about much more than emergency response and compliance.

In their Drinking Water Advisory Communication Toolbox, the Centers for Disease Control encourages drinking water systems to use advisories to

• Provide information—An advisory may be issued when consumers need to receive important information by do not need to take any action. For example, a water system may issue and advisory to inform households about seasonal changes in water taste.
• Encourage preparedness—Advisories may help customers prepare for a planned disruption in service or anticipated water quality threats. Advisories may affect a small area, such as during distribution system construction or repair. Advisories also can urge customers to prepare for a large area event, such as an approaching hurricane. This type of advisory alerts people to water or listen for more information.
• Recommend action—Advisories may tell customers to take specific actions, such as to boil water or use bottled water. These advisories may be issued as a precaution or in response to a waterborne disease outbreak.
• Meet public notification requirements—Advisories are required by the Safe Drinking Water Act (SDWA) when specific circumstances exist. The SDWA requires communication with customers when the water system does not comply with a regulation.  

Water operators and communities are undoubtedly quite familiar with the reasons and requirements for the final two uses. But the value of the others may not be as apparent.

In addition to be being good business practices, issuing informative and preparedness advisories can actually help utilities garner community buy-in and help rate payers understand the time, hard work, and other resources that go into delivering clean, safe water. If all customers hear is bad news, they won’t be eager to support the local public system. Notifying people when water main repairs may close roads or when drilling a new well will provide the community with a new resources can change public perception of a utility and its staff.

The CDC toolbox is a great resource for small systems looking to improve their public notification procedures, but operators with lingering questions can visit our Documents Database or contact us directly at info@wateroperator.org. And be sure to check back here for a follow-up post on media platforms and available services that can help get the word out. 

ILWARN Offers Emergency Assistance for Small Systems

Small Utility Support

ILWARN is working to get the word out that the mutual aid assistance services they offer can be just as useful to small systems as they are to large ones. Their small systems flyer provides lots of introductory information, FAQs, and mythbusting on their resources and membership requirements. It’s worth noting here that there is no registration fee to join ILWARN, there are no size restriction, that members will be reimbursed for their assistance, and that no member is required to offer assistance. Pre-existing local agreements are not affected by ILWARN membership. Utilities wanting a more detailed idea of how ILWARN membership works might also want to check out the Operational Plan, which has resource sections for before, during, and after an emergency. 

A Helping Hand in the Signup Process

If you’re convinced ILWARN is a solid resource for your utility, there are more resources to help you get started. ILWARN has provided step-by-step guides to completing your registration with their website, requesting and offering assistance through the website, and requesting and offering assistance when the internet isn’t available or an emergency occurs after hours. And of course, you need to sign the mutual aid agreement and turn it in before you can participate in ILWARN assistance requests. 

Small utilities face lots of challenges, but you don’t have to face them alone. Statewide mutual aid agreements help get as many people as possible in your corner when the chips are down. If your utility isn’t in Illinois but you’re interested in WARNs in your area, you can learn more about the WARN regions here.

Better ERPs Part 4: Is Your System All-Hazard Ready?

Last year saw record-breaking heat, severe storms, and worsening drought conditions across the country. And current NOAA predictions suggests the first half of 2016 won’t be much different as El Nino continues to have widespread effects. If these events have left you asking, “What would I do if something like that happened in my community,” you’re not alone. 

In part four of our series on improving emergency response plans, we want to help you find an answer. The tips and resources below will walk you through the process of developing an all-hazards response plan and provide specific guidance for some of the most common hazards.

1. Understand your vulnerability to extreme weather. The Federal Emergency Management Agency is a great resource here. Their Ready.gov website has information on when and where extreme events are most likely to take place.
2. Identify vulnerable assets. Are key equipment located in the floodplain? Are your circuitry and control panels secured for high winds?
3. Identify possible mitigation measures would protect vulnerable assets and priority operations. Putting in place a procedure to top off water in storage tanks prior to a hurricane or bolting down chemical tanks in advance of a flood are just a few examples.
4. Determine which mitigation measures should be implemented. Keep in mind costs, effectiveness, and practicality when making this decision.
5. Identify actions that will need to be taken immediately before and after an event. For example, sandbagging treatment sheds or turning off water meters at destroyed homes and buildings.
6. Write a plan to implement mitigation and rapid-response measures. This should be revised periodically and integrated into your utility's overall asset management process.
7. Be prepared to act. Include rapid-response measures in your employee training programs and keep staff and other stakeholders up-to-date on any changes.

For more planning tips and information on common hazards, check out these resources and visit our documents database. You can also learn more about drought preparedness in part two of this series.

Water/Wastewater All-Hazards Boot Camp Training
This training course is designed for water and wastewater employees responsible for emergency response and recovery activities. It also explains why and how to implement an all-hazards program. The program walks you through a scenario with Our Town Utility staff, lets you hear from water sector representatives, and tests your knowledge on prevention and mitigation, preparedness, response, and recovery.

Water, Sanitation, & Hygiene (WASH)-Related Emergencies & Outbreaks
This CDC portal offers a comprehensive set of tools and resources for not only responding to a crisis but also preparing for the worst. Preparedness resources include preparedness toolkits, preparedness training, and directions for emergency disinfection of water.

Climate Ready Water Utility: Adaptation Strategies Guide & Planning for Extreme Weather Events
This webinar presentation highlights the Workshop Planner and the Adaptation Strategies Guide, and how a utility can use them both when developing adaptation plans. It also highlights utility experiences with the tools.

Flood Resilience: A Basic Guide for Water and Wastewater Utilities
With a user-friendly layout, embedded videos, and flood maps to guide you, EPA's Flood Resilience Guide is your one-stop resource to know your flooding threat and identify practical mitigation options to protect your critical assets.

Incident Action Checklist – Tornado
Use this comprehensive list from U.S. EPA to prepare for, respond to, and recover from a tornado.

Emergency Response for Drinking and Wastewater Utilities
This EPA portal has a variety of tools, including mobile-friendly websites, to support utility preparedness and response.

Better ERPs Part 3: Are You Prepared for a Drought?

For those of us outside the arid West, it can be easy to push aside droughts and their impacts as something others have to worry about. But a look at the U.S. Drought Monitor quickly reveals that droughts—even long-term ones—are a concern coast-to-coast. In fact, increasing temperatures and changes in rainfall patterns are exposing more and more communities to the risk of droughts and other extreme weather events.

Incorporating a drought contingency plan into your broader emergency response plan is one of the best ways to ensure your public water system is prepared for water shortages and other drought impacts. And there are a number of resources available to help you do just that.

The templates and guides below can help you design a plan that meets your system and community needs. Whether you use one of these or create your own, keep in mind these seven steps to an effective drought management plan. These were developed by the Rural Community Assistance Corporation based on the model used by the Texas Commission on Environmental Quality.

1. Seek public involvement by forming a committee of stakeholders who encourage and support a public "buy-in.
2. Define goals and objectives, such as targets for reduced consumption, identifying which customers can and should be restricted and which cannot, legal requirements, minimum flow requirements, etc.
3. Assess supply and demand—identify all existing and potential water supply sources and balance these against average and peak demand, historic demand trends, use by customer sector, interior vs. exterior use, and projected future demand.
4. Define a system-specific drought index, such as ground and/or surface water storage, stream flows, soil moisture, rainfall deficit, well drawdown levels, and other indices.
5. Identify potential mitigation measures, such as water audits, alternative supplies, leak detection and repair, public education, restrictions/bans on non-essential use, pricing disincentives (surcharges), and, finally, rationing.
6. Assess potential impacts of mitigation measures, such as reduced revenues, customer acceptance, rate equity, legal implications, history, and implementation costs.
7. Develop and implement the plan using the management strategies, templates, and statistics assembled during the assessment process.

Better ERPs Part 2: Templates

So you've held a water emergency roundtable discussion and are ready to put pen to paper, so to speak. Fortunately, you don't have to start with a blank piece of paper. There is a suite of resources available for utilities—and small water suppliers particularly—to help you prepare for the unknown and plan for the rare events.

This 22-page document developed by the Rural Community Assistance Partnership is intended for use by any water system serving a population of 3,300 or fewer and can be modified to fit specific system needs. The template is intended to be used as a starting point based on what is relevant for the type, size, and complexity of the system.

This 47-page template is designed to be a guide for Emergency Response Planning. Emergency response planning should be a coordinated and planned process. Proper planning can lessen the impact of an emergency. All staff should be trained as to their responsibility within the plan and how it will be implemented. This template was designed to address various emergency hazards that may occur in rural and small systems. It incorporates emergencies that may be the result of terrorism. Regardless of the type of emergency whether natural or man-made each system has the responsibility to be prepared to protect the public health and to restore services that may be impacted.

This 69-page template has been developed to help you prepare your Emergency Response Plan. The ERP Guide (see separate document, here) and Template is intended for use by any water system and may be modified to fit the specific needs of each system. The ERP guide follows the outline in the template—section by section

Better ERPs Part 1: Hosting a Roundtable Discussion

Creating a strong emergency plan is often easier said than done—and the middle of an emergency is the worst time to discover you’ve forgotten something. This is the first of a four-part series with guides and tips to help you build a comprehensive emergency response plan. 

Do You Rely on Your SCADA System Too Much?

*Originally posted on SmallWaterSupply.org July 9, 2012 by Steve Wilson. 

I was at an asset management workshop recently that included a number of state regulators. The theme was asset management and certification, but O & M and the tie-in to understanding your assets kept coming up.