In a previous post , we shared tips to help you lay the groundwork for a successful rate approval process. The strategies focused on gaining public support for your operations as a whole so customers understand its value when it came time to ask for additional funds. Following these will help you gain community buy-in, but how you present a rate increase proposal will still play a vital role in ensuring you have the rates you need. Here are a few things to remember while you are developing your communication strategy: Timing is key. Community events, especially elections, can have a significant influence on the success of an increase. Anticipating customer concerns and providing answers to questions about the need for the increase, cost efficiency, and how the change will affect individuals up front can do a lot to misunderstandings and foster public support. Whether you're talking to a customers or the board, your messages should be succinct and consistent. Statements like, "Water reliability is at risk due to the need to upgrade the distribution system," clearly convey what is at stake and what actions can be taken. Your local media can be a beneficial partner in utility communication, particularly if you have taken steps to cultivate a relationship. Working with community stakeholders like environmental groups, industries, and even neighboring utilities can lend credibility to your messages and create champions for the rate adjustment. For more suggestions, read this report from an expert panel discussion at the 2014 AWWA/WEF Utility Management Conference.