Maintaining customer satisfaction can go overlooked when operators are busy tending to the daily needs of their facility, however good customer relationships are an important component to any well run utility. Community trust improves cooperation under emergencies and helps customers to do their part in caring for their system. When changes to the utility are made such as a new infrastructure project or a long awaited rate adjustments, customers will more easily hop on board. Not to mention, an unhappy customer can lead to unnecessary public relations (PR) challenges. In Hartsville, South Carolina one business owner watched for a month as a sinkhole slowly took over her car lot. The owner first called her Water and Sewer Authority in September reaching out about her growing concerns. She made five additional calls into October until finally contacting her local news channel for help. Swiftly after the news channel reached out to the Authority, workers were sent to fix the sinkhole. In Darlington, South Carolina a pair of homeowners brought their sewer system into the public eye under equally pressing conditions. The city received unprecedented rainstorms in October leading to excess stormwater runoff. Under these conditions, many homeowners experienced sewage backups . Despite the city's ongoing efforts to manage overflows, the backups brought the system into an unwanted spot light. A Sanitary Sewer Overflow Response Plan can help for incidents such as these. While we can do our best to avoid these incidents, accidents happen. When they do, good communication and listening skills can make a difficult situation much easier. How to Keep Customers Happy in Solution H2O encourages utilities to establish a good public presence prior to these events. When services are disrupted, the article encourages utility leaders to step forward and reassure customers that their complaints are being addressed. We also recommend the supervisor follow up with impacted customers after the issue has been resolved. Many of the negative articles we see published in local news can be avoided by following the tips suggested in the American Water Works Association's publication Trending in an Instant .