There are many factors that drive the current utility model for wastewater operations. With traditional values in play, we have reached difficult economic and operational challenges. In order to address these challenges, we must adapt a new mindset and new utility model to push affordability for water customers, better equipment management, and increased compliancy. Adapting a more innovative approach and mindset: Our current utility practices suggest that our societal and business values coincide with "extraction, use, and waste disposal". This creates a motivation that is, at bare minimum, driven by public engagement, capital investment, and operations & maintenance. As a result our current water resources are being utilized inefficiently and ultimately running low. We must instead adapt a Resource Recovery business model for a circular economy. Focus must be shifted from regulatory compliance, utility impact, and traditional utility models to pivot toward ecological uplift, collective impact, and a transformative entrepreneurial business model. This new business model should include focus on resource recovery and watershed health as well as pump, plant, and pipe health. The start of a new, innovative, and effective approach might be slow but can grow exponentially. Water organizations must start with efficiency and work their way to optimization, which will lead into investments for bigger ideas and new intellectual property such as smart meters, efficient pumps, proper monitoring equipment, better facilities, and so forth. Collective cooperation and corresponding mindsets will keep the industry on the same track with the addition of new water personnel and management turnover. In this week’s featured video by the Water Research Foundation, Diane Taniguchi-Dennis, Deputy General Manager at Clean Water Services, presents a case study for how her organization is improving utility functionality through a culture of innovation.